ABOUT THE COMPANY:
SVP Worldwide, doing business through SVP-Singer Holdings, Inc. and its affiliates, is the world’s largest consumer sewing machine company, accounting for approximately one out of every three household sewing machines sold annually across the globe. The company and its three iconic brands - SINGER®, VIKING®, and PFAFF® - have delighted consumers for over 460 years. These premium brands and products are regarded as the choice for serious... Visa mer
ABOUT THE COMPANY:
SVP Worldwide, doing business through SVP-Singer Holdings, Inc. and its affiliates, is the world’s largest consumer sewing machine company, accounting for approximately one out of every three household sewing machines sold annually across the globe. The company and its three iconic brands - SINGER®, VIKING®, and PFAFF® - have delighted consumers for over 460 years. These premium brands and products are regarded as the choice for serious sewists and novice crafters.
The company’s corporate headquarters is located in Nashville, TN, and supported by regional headquarters/sales offices located in Milan (Italy), and Mexico City (Mexico) that, combined, reach consumers in more than 180 countries. SVP has manufacturing facilities across Asia and Latin America, multiple R&D centers, a software development center in Europe, and a global supply chain with distribution centers in all regions.
SVP Worldwide has a history of innovation and has established a leading offering in the Internet-of-Things (IoT) segment by introducing mySewnet®, the industry’s first cloud-based operating system. Its product portfolio covers entry-level sewing machines all the way up to advanced, internet-connected, leading-edge household sewing machines that retail for $18,999 and all segments in-between. In addition to sewing machines, the product portfolio includes sewing accessories, notions, garment care products as well as software.
The products are sold across a network of sewing machine dealers, mass retailers (e.g., Costco, Walmart, Lidl, MediaMarkt, Carrefour), specialty retailers (e.g., Joann, Michaels), online retailers (e.g., Amazon, Tmall), distributors, and through the company’s 180 internally operated retail stores.
ABOUT THE POSITION:
Looking for a Junior Content Creator who is responsible for creating and publishing engaging content in our social media, YouTube channels and other platforms. You will work with three brands, where the content will mostly consist of videos. Focus will be on engaging and educational content, adapted to our target groups. In addition to creating content together with colleagues, you are involved in planning the content production, taking photos, filming and editing for the various channels. The material must be able to be used by our colleagues in other Nordic countries as well. Communicating, helping and taking responsibility is a matter of course for you. You will become an important team player and will work closely with the sales team. Our vision is to become the market leader in digital marketing in the sewing machine industry. This is to meet the changing business and market requirements.
As a person, you have a genuine interest in creating content that has an effect. You are creative and full of ideas, with a good sense of copywriting. You like to take responsibility, work in a structured, efficient way and have an eye for details.
As a Junior Content Creator you are also included to work with customer service. We see that you act as a support for customer service, which means that you answer the customer's questions, provide information and receive orders when needed.
Our marketing strategy changes in line with the market so we will continually evolve into new ways to sell and promote our products. Therefore, will job tasks change according to changes in market.
Essential functions and key responsibilities are:
Create content to social media and YouTube
Communication with customer and end-consumer
Participate and support fairs and events mainly in Sweden
Proofreading and translations
Back up to customer service
QUALIFICATIONS/REQUIREMENTS:
We believe that you are a Junior Content Creator with high ambitions and skills in digital marketing. You have a very good social media experience and the knowledge to create content that inspires, engages and educates the target group. You are fluent in both Swedish and English in speech and writing.
Skills/personal qualifications-
Documented knowledge in digital marketing.
Experience in working with social media.
Knowledge in video capture and video editing.
Good experience of marketing- both tactically and strategically.
Creative and full of ideas with a good sense of copywriting.
Works independently, driving, structured and delivering according to plan.
Very good knowledge of Swedish and English
Other Nordic language skills are meritorious.
Education and Certifications-
University/University College degree in communication or marketing
TO APPLY: Please send your resume and cover letter to:
[email protected]
THE INDUSTRY
The sewing machine industry is a global industry that is experiencing renewed growth. In developed markets, growth rates are projected to outpace GDP growth, according to Global Industry Analysts, Inc., the leading industry data source. Growth in these markets is driven by the millennial generation that is increasingly attracted to personalization, crafts, and self-expression. In developing markets, the industry is expected to grow at 4% annually, fueled by the emerging middle class and the “need to sew” segment that uses sewing machines to support the household.
THE FUTURE
In 2021, SVP Worldwide was acquired by Platinum Equity (www.platinumequity.com), a global investment firm with more than $25 billion of assets under management and a portfolio of approximately 50 operating companies that serve customers around the world. Platinum Equity has committed to fully support SVP’s continued growth and to bring additional financial and operational resources to bear to help accelerate the company’s efforts.
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